From Storm Surge to Revenue Surge.
How a Tampa Roofer turned a hurricane crisis into $1.68M in growth through precision ad targeting and capacity management.
Overview
A local roofing company in Tampa faced a unique paradox: back-to-back hurricanes created massive market demand, yet their inefficiency in capturing high-intent leads threatened to waste this critical window of opportunity.
They partnered with Hypergrowth Marketing to restructure their digital acquisition engine. The goal was simple but ambitious: filter out noise, capture only ready-to-buy homeowners, and maximize revenue per crew hour.
The Challenge
The Problem
Despite massive demand, the client's existing ads were attracting "tire kickers"—people looking for minor repairs or free advice, clogging up the phone lines while high-value roof replacement jobs went to competitors.
The Stakes
Ad spend was bleeding out on irrelevant clicks. With crews sitting idle waiting for confirmed jobs and a limited window before storm urgency faded, every wasted day represented thousands in lost potential revenue.
Our Approach
Hyper-Local Geofencing
We restricted ad delivery to specific zip codes with the oldest housing stock and highest storm damage reports, ensuring ad spend only targeted likely replacement candidates.
Intent-Based Keyword Sculpting
We eliminated keywords related to "repair" and "patch" and went aggressive on "replacement," "installation," and "storm damage restoration," filtering out low-value inquiries at the source.
Conversion-Optimized Landing Pages
We deployed dedicated landing pages that focused purely on trust and urgency: insurance handling capabilities, availability timelines, and zero-friction "Get an Estimate" forms.
The Result
In just one month, the campaign generated over 70 qualified replacement leads. This fully booked the company's capacity for weeks. The volume was so high that they created a secondary revenue stream by reselling excess leads to other contractors.
Ready for similar results?
Let's discuss how we can engineer growth for your business.