Case Study: Helping a Tampa Roofing Company Grow After the Hurricanes

Overview

After two major hurricanes swept through Tampa, a local roofing company found themselves with a massive opportunity—and a serious challenge. Homeowners all over the area were left with roof damage from the intense winds and rains, many looking for immediate help from trusted roofing professionals. This roofing company had the team, the skills, and the drive to help. What they didn’t have was a marketing plan to reach these high-intent customers efficiently and turn their expertise into revenue. That’s when they reached out to us at Hypergrowth Marketing.

Our goal was clear: help this roofing company reach homeowners who genuinely needed roof repairs due to hurricane damage. With a strong workforce ready to handle an influx of jobs, they wanted to connect with homeowners urgently searching for repair services. They knew their market well but needed a marketing partner who could strategically bring in high-quality leads with an approach that guaranteed results.

The Problem

In Tampa’s competitive roofing market, homeowners have plenty of choices when it comes to repair services. This roofing company was already spending significantly on Google Ads—$15,000 a month—but they found that a lot of the inquiries were low quality. Many people reached out just to ask for quotes, or they were simply shopping around without a real need. Even worse, some inquiries were from people who were only looking for jobs, rather than those actually seeking roofing services. Here’s a breakdown of the main challenges they faced:

• High Demand, But Missed Connections: With two major hurricanes impacting the Tampa area, the need for roof repairs was at an all-time high. However, the company struggled to reach the right audience who genuinely needed these services.
• Ad Spend Wastage: Although they were spending $15,000 each month, much of the budget was going toward low-quality clicks. They weren’t seeing a good return on investment (ROI), and it was affecting their ability to maximize revenue.
• Job Capacity Limitations: While the company could handle up to 42 roofing jobs per month, they didn’t want to lose out on the excess leads that could potentially bring in more revenue. They needed a better system to monetize these extra leads and make every inquiry count.

Our Approach

Hypergrowth Marketing stepped in to restructure their Google Ads campaign and make sure every dollar of their budget went toward attracting high-quality, high-intent leads. We implemented a hurricane-response campaign that was highly specific to Tampa homeowners affected by the storms. Here’s a step-by-step look at what we did:

1. Focused Geographical Targeting: We carefully chose the Tampa neighborhoods most impacted by the hurricanes. Our goal was to ensure the ads appeared for homeowners in specific areas where roof damage was severe, maximizing the chances of connecting with people who truly needed repairs.
2. Hurricane-Response Messaging: Our ad copy highlighted the company’s experience in handling emergency roof repairs for storm damage. By focusing on specific terms like “roof repair after hurricane” and “storm damage roof repair Tampa,” we created ads that immediately spoke to people who needed urgent help. This ensured the messaging was not only clear but also impactful.
3. High-Intent Keyword Selection: We optimized the ad campaigns around keywords directly related to hurricane roof repairs, filtering out generic searches. By avoiding broad terms, we minimized inquiries from casual browsers and focused instead on homeowners actively searching for immediate help.
4. Optimized Landing Pages: Each ad led to a specially designed landing page that highlighted the roofing company’s experience with hurricane repairs. With clear calls to action, these landing pages encouraged visitors to take the next step by booking consultations directly. This streamlined experience helped reduce bounce rates and maximize lead quality.

The Results

Thanks to our optimized strategy and targeted approach, this campaign produced outstanding results for the roofing company within just one month (October to November 2024):

• Big Increase in Qualified Leads: We generated over 70 high-quality leads—these weren’t just clicks but real inquiries from homeowners in need of immediate roofing services. These leads came in from people who needed work done and were ready to take action, minimizing wasted time and resources for the company.
• Maximized Job Capacity and Revenue: The roofing company was able to fully book their team for the next two months, managing 42 of these leads in-house. To make the most of the additional leads they couldn’t handle, the company sold the extra 28 leads to other roofing companies in the area, creating a valuable secondary income stream.
• Revenue Milestone Achieved: With each qualified lead resulting in an average job worth around $40,000, the roofing company saw an impressive total of $1.68 million in revenue by the end of the year. This revenue surge allowed them not only to recover their ad spend but also to set a new financial milestone for the business.

Wrap-Up

This campaign is a strong example of how a focused, data-driven approach to Google Ads can transform a business’s ability to generate high-quality leads and maximize revenue, even in the face of challenges. By targeting homeowners in need, optimizing messaging for urgency, and creating a seamless experience from ad to landing page, we turned a struggling ad campaign into a growth engine for this Tampa roofing company.

Through this strategy, we were able to help the company fill their schedule for two months straight, increase their revenue, and create a new income stream by selling additional leads to other roofers in the area. This success story shows how Hypergrowth Marketing’s approach to Google Ads not only delivers results but also helps our clients grow their businesses in meaningful ways.

Are you ready to take your business to the next level? Let’s chat about how we can help you reach more customers, generate more leads, and achieve real growth with Google Ads.