Case Study: Elevating Roofing Business Performance in Florida

Detailed Case Study

Client Overview:

This roofing company, based in Florida, offers a comprehensive range of roofing services, including installations, repairs, and maintenance. Despite their reputation for quality work, they struggled with online visibility and their marketing efforts were not yielding the desired results.

Challenges:

• Poor SEO Performance:
  • The company’s website was ranking around #21 on Google for key roofing-related keywords within a 10-mile radius, leading to low organic traffic and reduced lead generation.
• Underperforming Google Ads:
  • Their Google Ads campaigns had a ROAS of 1.8x, meaning they were spending $6,500 on ads but only generating $11,700 in revenue. This was not sufficient to justify the ad spend.

Objectives:

• Improve SEO Rankings: Enhance the company’s Google rankings to increase organic traffic and generate more leads.
• Optimize Google Ads Campaigns: Increase ROAS and ensure that the ad spend delivers a higher return on investment.
• Boost Website Engagement: Improve user experience and engagement on the website to convert more visitors into leads.

Strategy:

• SEO Optimization:
  • Website Audit and Revamp: Conducted a detailed audit of the website to identify issues impacting SEO performance. Made necessary updates to improve site structure, content quality, meta tags, and keyword optimization.
  • Google Business Profile Enhancement: Optimized the Google Business profile to boost local search visibility. Updated business information, added high-quality photos, and managed customer reviews.
  • Local SEO Focus: Implemented a targeted local SEO strategy to improve visibility within key geographic areas of Florida.
• Google Ads Optimization:
  • Ad Campaign Analysis: Reviewed existing ad campaigns to identify areas for improvement. Adjusted targeting, ad copy, and bidding strategies to better reach the target audience.
  • Conversion Tracking: Set up advanced tracking to measure ad performance and its impact on lead generation and revenue.
  • Budget Allocation: Reallocated the ad budget to focus on high-performing keywords and demographics, aiming to improve ROAS.

Implementation:

• Website Improvements:
  • Enhanced website content to better align with user intent and SEO best practices.
  • Improved site speed and mobile responsiveness to enhance user experience and search engine rankings.
• Google Business Profile:
  • Updated and optimized the business profile with accurate information and engaging content.
  • Actively managed and responded to customer reviews to build credibility and improve local search rankings.
• Google Ads Adjustments:
  • Refined ad targeting to focus on high-intent search terms and local audiences in Florida.
  • Created compelling ad copy and utilized ad extensions to increase click-through rates and conversion rates.

Results:

• Website Traffic: Achieved a 300% increase in website visitors over three months, largely due to improved SEO and enhanced online visibility.
• Google Rankings:
  • Rankings Improvement: The average ranking for key terms improved to #1 across a 4-mile radius, #2 across an 8-mile radius, and #3 across a 12-mile radius, significantly boosting organic traffic and visibility.
• ROAS Enhancement:
  • Month 2: ROAS increased to 4.7x, reflecting improved ad performance and higher-value clients.
  • Month 3: ROAS soared to 7.2x, demonstrating the effectiveness of the optimized ad campaigns and resulting in significantly higher revenue.

Client Feedback:

“Hypergrowth Marketing truly transformed our business. Their expert approach to SEO and Google Ads not only improved our visibility but also significantly boosted our revenue. We’re thrilled with the results and the professionalism they brought to our marketing efforts.”

Conclusion:

This case study highlights the significant impact of a well-executed digital marketing strategy on a roofing company’s performance in Florida. By addressing key SEO and Google Ads challenges, Hypergrowth Marketing successfully enhanced the client’s online presence, drove substantial increases in website traffic, and achieved impressive ROAS. These results underscore the effectiveness of a strategic approach to digital marketing in driving business growth and success.