From Dormant List to $620,000 in Booked Revenue
How a Tampa HVAC company reactivated past customers and generated hundreds of bookings using a simple email campaign.
Overview
This Tampa HVAC company had a list of over 1,000 past customers but had not contacted them in more than a year. During a seasonal slowdown, they needed a fast, low-cost way to generate new appointments without increasing overhead. Hypergrowth Marketing built a 6-email reactivation campaign focused on trust, urgency, and service relevance. In just two months, this dormant list was transformed into a major revenue channel.
The Challenge
The Problem
The company was facing three issues at once: a seasonal slowdown, a neglected customer list, and limited operational bandwidth. They had not communicated with past customers in over a year, meaning no reactivation or repeat business pipeline existed. They needed a solution that could drive bookings quickly without adding staff or increasing ad spend.
Our Approach
Personalized Re-Engagement
Each email addressed customers by name and referenced past interactions to rebuild familiarity and trust.
Segmented Follow-Ups
We tracked engagement and focused follow-ups only on active subscribers to maximize efficiency.
Clear Conversion CTAs
Every email drove recipients to a simple action: book service or claim a limited-time offer.
The Result
Of the 820 active subscribers, 218 appointments were booked in just 1.5 months. This included 46 system replacements averaging $12,000 and 172 maintenance calls, generating approximately $620,000 in total revenue. The surge in work forced the company to hire six additional technicians to keep up with demand.