From Wasted Ad Spend to Fully Booked Crews
How a Houston roofing company tripled qualified leads and filled their schedule with high-ticket insurance jobs.
Overview
Operating in Houston’s highly competitive roofing market, this company had the crews, experience, and operational capacity to scale — but their marketing engine was severely underperforming. Despite spending $5,000 per month on Google Ads, they were generating only four qualified leads, many of which were low-intent inquiries or job seekers. Hypergrowth Marketing was brought in to rebuild their acquisition strategy around high-intent homeowners with insurance-backed roof damage. The result was a predictable, high-value lead system that tripled qualified lead volume and filled their schedule for months.
The Challenge
The Problem
The company was facing three compounding issues: extremely poor lead quality, critically low lead volume, and massive opportunity cost from underutilized crews. Many inquiries were coming from job seekers and casual browsers instead of homeowners with real intent. With only four qualified leads per month, their ad spend was economically broken while competitors were capturing high-ticket insurance jobs.
Our Approach
High-Intent Keyword Strategy
We eliminated broad and low-intent searches and rebuilt the account around insurance and storm-damage queries to filter out non-buyers and job seekers.
Audience and Targeting Refinement
We tightened geo and homeowner targeting to focus exclusively on homeowners with active roof damage and buying intent.
Conversion-Focused Funnel
We aligned ad copy and landing pages around insurance claims, urgency, and qualification to pre-filter leads before submission.
The Result
Qualified leads increased from 4 per month to 15 per month, with most coming from homeowners with insurance-covered roof damage. Average project values ranged between $40,000 and $65,000. The surge in demand filled their schedule for the next two months and forced the company to hire an additional crew.