Transforming Lead Quality and Volume for a Houston Roofing Company
Client Overview
A Houston-based roofing company specializing in roof repairs was spending $5,000 per month on Google Ads. Despite the high investment, they were only generating four qualified leads monthly, and many of those were low-quality inquiries—either people seeking employment or browsing without intent to buy. Frustrated by the lack of results, the company turned to Hypergrowth Marketing for a more effective solution.
Challenges
Low-Quality Leads: Many inquiries were coming from individuals with no genuine buyer intent.
Low Lead Volume: Only four qualified leads were coming in monthly, leading to a low return on ad spend (ROAS).
High Opportunity Cost: The company was missing out on clients with genuine roof repair needs, which affected its ability to grow and fully utilize its resources.
Solution
Hypergrowth Marketing implemented a data-driven approach, increasing the monthly ad spend to $6,000 and restructuring the ad campaigns to target high-intent leads more effectively. Our strategy included:
Targeted Keyword Optimization: We revised the keywords to focus specifically on high-intent phrases, such as “roof repair insurance claims” and “storm damage roof repair Houston.”
Audience Refinement: By refining audience demographics and targeting, we ensured the ads were more likely to reach homeowners with roof damage rather than job-seekers or casual browsers.
Ad Copy Optimization: We crafted clear, targeted ad copy that focused on roof repairs covered by insurance, appealing to homeowners seeking quality service for storm or damage repairs.
Landing Page Optimization: We optimized landing pages to match the ad copy, creating a seamless experience that encouraged conversions and reduced bounce rates.
Results
Our optimized strategy transformed the company’s Google Ads performance, achieving the following:
Increased Lead Volume: The roofing company went from generating 4 qualified leads per month to 15 qualified leads, thanks to improved targeting and messaging.
Higher Quality Leads: Most of the new leads had roof damage covered by home insurance, meaning they were ready to book high-ticket services. The average ticket price per lead was between $40,000 and $65,000.
Fully Booked Schedule: The significant increase in qualified leads filled the company’s schedule for the next two months, creating a steady stream of revenue and fully utilizing their resources.
Expanded Workforce: Due to the rise in booked jobs, the roofing company hired an additional crew to manage the workload effectively and avoid missing out on any new business.
Hypergrowth Marketing’s data-driven approach helped this Houston roofing company maximize its ad spend and achieve a substantial return on investment. By increasing their monthly Google Ads budget to $6,000 and refining ad targeting, we tripled their qualified leads and ensured those leads were high-value clients ready to proceed with major roof repairs. This transformation in their lead generation strategy allowed the company to expand operations, increase revenue, and establish a strong market presence in Houston.
If your company is looking for real results from Google Ads, we can help. Contact Hypergrowth Marketing to learn how we can create a tailored strategy to drive high-quality leads and fuel your business growth.
