Watching Dust Settle to Kicking Dust Running to Calls
How a Tampa HVAC company doubled lead volume and generated a 900% ROAS.
Overview
Operating in Tampa’s highly competitive HVAC market, this company had a strong service offering but lacked a scalable digital acquisition engine to consistently attract high-intent customers. They were struggling with low organic visibility and inefficient Google Ads performance, which limited both lead volume and revenue growth. Hypergrowth Marketing was brought in to rebuild their digital marketing foundation using a dual strategy of SEO and performance-driven paid media. Within a few months, the business experienced a complete turnaround, achieving 150% organic traffic growth, doubling lead volume, and generating a 900% return on ad spend.
The Challenge
The Problem
When the company first engaged us, they were facing three core problems: low organic search visibility, underperforming Google Ads campaigns, and intense local competition. Their website was not ranking for high-intent HVAC keywords, which meant qualified customers were finding competitors instead. Despite spending aggressively on ads, the campaigns were poorly targeted and producing mostly low-quality leads, resulting in inefficient spend and weak ROI. In a crowded Tampa market, this combination was severely limiting their ability to scale.
Our Approach
Boosting Organic Traffic with SEO
Organic traffic is a vital source of leads for HVAC companies. By optimizing their website and local SEO, we aimed to make them more visible to customers searching for HVAC services in Tampa. We started by performing a detailed audit of their website. We identified several issues, such as slow loading times, poor navigation, and a lack of keyword-rich content. Using targeted keyword research, we identified high-volume terms like “AC repair Tampa” and “HVAC maintenance in Tampa” to effectively target potential customers. We then revamped their service pages and added blog posts addressing common HVAC issues, such as “How to Keep Your AC Running Efficiently in Tampa’s Humid Weather.” Technical fixes like improving site speed, fixing broken links, and ensuring mobile-friendly functionality further enhanced their online presence.
Revamping Their Google Ads Strategy
Google Ads can deliver incredible results when done right. However, their previous campaigns were poorly optimized, targeting broad audiences and using generic ad copy. We narrowed down their audience to focus on homeowners in Tampa and nearby areas, people searching for emergency HVAC services, and high-intent keywords like “24/7 AC repair in Tampa.” We rewrote their ad headlines and descriptions to highlight their unique selling points, such as 24/7 availability, fast response times, and special promotions like “$50 Off Your First AC Repair.”
Conversion-Optimized Landing Pages
We deployed dedicated landing pages that focused purely on trust and urgency: insurance handling capabilities, availability timelines, and zero-friction "Get an Estimate" forms.
The Result
After implementing our strategy, the HVAC company saw dramatic improvements across the board. Their website traffic increased by 150%, with most visitors coming from high-intent search queries. Lead generation doubled, with a significant increase in customers booking services online. For every dollar spent on Google Ads, they earned $9 in revenue, thanks to improved targeting and ad performance. Additionally, the business gained a competitive edge in Tampa, frequently appearing at the top of Google search results for key HVAC services.
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