Disclaimer: For privacy reasons, we have not used actual client names in this case study.
Case Study: Transforming HVAC Business Performance in California
Summary
Challenge: Initial SEO rankings were poor, averaging around #15 across a 10-mile radius. Google Ads had a ROAS of 1.5x.
Strategy: Comprehensive optimization of the website, Google Business profile, and Google Ads campaigns.
Results
Website Traffic: Achieved a 300% increase in website visitors.
Google Rankings: Improved average rankings to #2 across 6 miles, #3 across 7 miles, and #4.5 across 10 miles.
ROAS: Increased from 1.5x to 3.5x in month 2 and 5.6x in month 3.
Detailed Case Study
Client Overview
The HVAC company in question is a well-established service provider in California, specializing in heating, ventilation, and air conditioning solutions. Despite a solid reputation in the industry, the company faced significant challenges with its online visibility and marketing effectiveness. Their SEO performance was underwhelming, and while their Google Ads campaigns were generating leads, the return on ad spend (ROAS) was not as high as desired.
Challenges
Poor SEO Performance
- The company’s website was ranking around #15 on Google for key HVAC-related terms within a 10-mile radius.
- Limited organic traffic was leading to fewer website visitors and reduced potential for lead generation.
Underperforming Google Ads:
- The company’s Google Ads campaigns had a ROAS of 1.5x. This meant they were investing $6,000 in ads but only generating $9,000 in revenue.
- Despite generating service calls, the revenue from these calls did not justify the ad spend.
Strategy
SEO Optimization
- Website Audit and Revamp: Conducted a comprehensive audit of the website to identify issues affecting SEO performance. Made necessary adjustments to improve site structure, meta tags, content, and keyword optimization.
- Google Business Profile Enhancement: Optimized the Google Business profile to improve local search visibility. This included updating business information, adding high-quality photos, and encouraging customer reviews.
- Local SEO Focus: Implemented a local SEO strategy to target specific geographic areas, improving search visibility within the target radius.
Google Ads Optimization
- Ad Campaign Analysis: Analyzed existing ad campaigns to identify areas for improvement. Adjusted targeting, ad copy, and bidding strategies to better reach the desired audience.
- Conversion Tracking: Set up advanced tracking to monitor the performance of ads and their impact on lead generation and revenue.
- Budget Allocation: Reallocated the ad budget to focus on high-performing keywords and demographics, aiming to improve ROAS.
Implementation
Website Improvements
- Enhanced website content to better match user intent and SEO best practices.
- Improved site speed and mobile responsiveness to enhance user experience and search engine rankings.
Google Business Profile
- Updated and optimized the business profile with accurate information and engaging content.
- Actively managed customer reviews to build trust and improve local search rankings.
Google Ads Adjustments
- Refined ad targeting to focus on high-intent search terms and local audiences.
- Created compelling ad copy and utilized ad extensions to increase click-through rates and conversion rates.
Results
Website Traffic
- Achieved a remarkable 300% increase in website visitors within three months. This significant boost in traffic was a direct result of improved SEO and enhanced online visibility.
Google Rankings
- Rankings Improvement: The average ranking for key terms improved to #2 across a 6-mile radius, #3 across a 7-mile radius, and #4.5 across a 10-mile radius.
- This improvement in rankings led to increased organic traffic and higher visibility for the company’s services.
ROAS Enhancement:
- Month 2: ROAS increased to 3.5x, reflecting a substantial improvement in the efficiency of ad spend and higher ticket clients.
- Month 3: ROAS soared to an impressive 5.6x, demonstrating the effectiveness of the optimized ad campaigns and resulting in significantly higher revenue.
Client Feedback
“The transformation in our online presence has been incredible. Hypergrowth Marketing’s expertise in SEO and Google Ads has not only improved our rankings but also significantly boosted our revenue. Their dedication and results speak for themselves, and we couldn’t be happier with the outcome.” –HVAC Company
